The fact is that viral content warehouses like BuzzFeed trade in unverifiable schmaltz exactly because that is the kind of content that goes viral.
People don’t look to these stories for hard facts and shoe-leather reporting. They look to them for fleeting instances of joy or comfort. That is the part they play in the Internet news hole.
Overthinking Internet ephemera is a great way to kill its viral potential.
The Facebook-using public favors uplifting falsehoods over the dispiriting truth. That some memes are too enchanting to explode.
Mark Twain might have been predicting Facebook when he said: “Mark Twain once observed, “A lie can travel halfway around the world while the truth is still putting on its shoes.”
But if you can efficiently question and test one of these lies, an even bigger story can emerge.
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