GARBAGE. NINE FLOORS OF GARBAGE.
That’s how Ben Cheikh heard about the tower and eventually got access to its nine floors, after starting working on the outside. Creating a shock contrast with the building’s drab gray façade, nobody could miss the giant neon orange drops of paint glooping down the structure’s exterior, from nearby pedestrians to employees of the Ministry of Finance on the opposite bank of the river.
The building is destined to be destroyed, so the tower remained open to the public for one month only from in October. As the project was entirely non-commercial, entrance was free, and security restrictions left the gallery with a tricky equation to deal with: only 49 people could enter at one time for 9 floors. In spite of these limits, word of mouth and media coverage turned this little project into a must-see event with endless lines of people waiting.
The apartments provided the artists with great playgrounds such as bathroom pipes, old curtains or patterned vintage wallpaper, and nothing has been left untouched.